Inspired by the creative process of mosaic, the new Black Unity watch strap and matching watch face symbolise the vibrancy of Black communities and the power of unity. Designed by Black creatives and allies at Apple, this strap honours Black history for anyone committed to ending systemic racism and building a more equitable world.
Featuring the colours of the Pan-African flag, this adjustable, soft and lightweight Sport Loop strap contains the word “unity” woven in layers for a three-dimensional texture. The strap is complemented by the customisable Unity Mosaic watch face and iPhone wallpaper.
Apple is supporting five global organisations focused on uplifting Black and Brown communities by unlocking creative potential with technology:
Art Gallery of New South Wales
The Djamu Youth Justice Program supports Indigenous young people in the New South Wales youth justice system by creating meaningful connections to art and culture. Forging positive relationships between these young people and members of the Aboriginal arts community, the programme provides mentorship and vocational pathways post-release. Based in Sydney, Australia.
Ghetto Film School
Ghetto Film school educates, develops and celebrates the next generation of great storytellers through film and media with locations in New York City, Los Angeles and London.
Music Forward is changing the face of the music and live entertainment industry by driving inclusive pathways for under-represented young people to leverage their musical talents and passions in a variety of workplace and creative settings so they can successfully secure future employment and achieve lifelong professional fulfilment. Based in Los Angeles, California.
Shout Mouse Press
Shout Mouse Press champions a nonprofit writing and publishing programme dedicated to amplifying diverse, under-heard youth voices through writing mentorship, book publication and public speaking. Based in Washington D.C.
The National Museum of African American Music
The National Museum of African American Music is the only museum of its kind dedicated to educating the world, preserving and celebrating the history of Black music in America. Based in Nashville, Tennessee.
This strap is only a small part of the commitment Apple has made to help dismantle systemic racism and expand access to opportunities for communities of colour everywhere.
What’s in the Box
Apple Watch Sport Loop
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